The MHUB Mkulima Initiative is an innovative agribusiness program aimed at training farmers on alternative ways of farming, the crops value chain, basic cash flow management, aggregation, branding, and access to markets. Through this initiative, farmers are equipped with the knowledge and skills necessary to improve their agricultural practices, increase yields, and access new markets for their products. The program provides training sessions and resources that cover various aspects of the agricultural value chain, from planting and harvesting to branding and marketing. By participating in the MHUB Mkulima Initiative, farmers can gain a deeper understanding of the agribusiness sector and learn new techniques to enhance their farming operations. Ultimately, this program can help to build a more sustainable and profitable agricultural sector, while also improving the livelihoods of farmers and their communities.